Are you a recent graduate? Or someone looking for real-world marketing tips?
You’ve landed in a space where digital marketing meets real experience. I created this blog after finishing my marketing degree, and now I want to share what I’ve learned with you. Whether you’re just starting out or looking to sharpen your skills, you’ll find helpful insights, tools, and honest advice right here. With that being said, let’s roll right into some helpful tips.
No matter where you’re starting, these 5 tools are perfect for building your confidence and your skills.
5 Free Tools Every New Digital Marketer Should Know About
When I started learning digital marketing, it felt like I needed to sign up for every expensive tool just to keep up. But honestly, you can go a long way with free tools that are actually easy to use. These five helped me during school, internships, and personal projects. If you’re just getting started, I definitely recommend checking them out.
1. Google Analytics
This one’s a must-have if you have a blog or website. It shows you where your visitors come from, how long they stay, and which pages they click on. It can feel a little technical at first, but once you get the basics, it’s honestly one of the most valuable tools out there.
2. Canva
Not a designer? No problem. Canva lets you create graphics for blog posts, social media, resumes, and more. It’s drag-and-drop and has tons of templates. I used it for class projects and now I use it for blog headers and LinkedIn graphics. I even used it to create my banner on this page!
3. Buffer (or Later)
Social media scheduling = sanity. Buffer and Later both let you plan and schedule posts ahead of time. If you’re trying to stay consistent without being online all day, these tools are lifesavers. I don’t have much of a social media presence yet, but I know these will be a big help when the time comes.
4. Google Keyword Planner
Want to write content people are actually searching for? Google Keyword Planner helps you find keywords related to your topic. It’s great if you’re starting to learn SEO or want to grow your blog traffic the smart way.
5. Mailchimp (Free Plan)
Even if your audience is small, getting comfortable with email marketing is a good move. Mailchimp’s free plan is great for building simple email lists, sending newsletters, or practicing writing email copy. Super beginner-friendly. The company I work for now uses this for surveys and I love the layout.
Bottom Line?
You don’t need to spend hundreds of dollars to get started in marketing. These tools are free, reliable, and actually useful for beginners. Try them out, practice with them, and see which ones work best for your workflow.